Vittorio Pasta

VITTORIO, A LONGSTANDING FAMILY-OWNED PASTA BRAND, APPROACHED ME FOR A COMPREHENSIVE REBRAND TO REVITALIZE ITS IDENTITY AND ALIGN WITH EVOLVING MARKET DEMANDS. THE CHALLENGE WAS TO CRAFT A FRESH VISUAL LANGUAGE WHILE PRESERVING THE BRAND’S DEEP-ROOTED ITALIAN HERITAGE. I RETAINED THE ORIGINAL COLOR PALETTE AND INFUSED IT WITH A MODERN TWIST, CREATING A REFINED, ELEGANT, AND CONTEMPORARY DESIGN SYSTEM. FROM PACKAGING TO SIGNAGE AND COMMUNICATION, THE NEW LOOK INJECTS THE BRAND WITH A YOUTHFUL ENERGY AND A RENEWED SENSE OF TIMELESS CRAFTSMANSHIP.