A Family-Owned Producer of Premium Italian Pasta & Culinary Products

In this project, I led a complete rebranding for Vittorio, a family-run producer of fresh pasta, sauces, and other Italian culinary products. When they approached me, the brand had only a logo and lacked a cohesive visual language that truly reflected their values and quality.

The process began with redesigning the logo and developing a comprehensive visual identity. The new logo draws inspiration from stretched pasta sheets - the foundation of all types of pasta - while the typography was refined to create a clean, modern, colorful and inviting aesthetic.

The rebranding extended across a wide range of touchpoints, including pasta and sauce packaging, pizza packaging, signage, staff apparel, company vehicles, and other branded materials. Each element reflects Vittorio’s commitment to traditional methods combined with culinary innovation, appealing to customers who love cooking and high-quality ingredients.

The project was a resounding success, elevating Vittorio’s market position and driving an increase in sales, establishing the brand as a recognized and respected producer of premium pasta products.